The TZ Logo

logo121409

We now have a logo. Yay!

When I sat down to design the logo, I knew I wanted something that brought to mind the Chinese ink seals, which are carved stamps that were used in ancient times for signatures. When stamped or silk-screened, the intertwining of the T and Z won’t be noticeable, as you see above, but it will (or should) be in the embossed metal logo plates that I have made a part of every handbag from the Alpha Collection. See as follows:

metal-logo-121109

It’s hypocritical of me to talk about how silly handbags look when the brand name appears disproportionately large on the bag and then proceed to smack a 2″ x 2″ metal logo plate on everything I’m producing. However, this is my debut collection and I am launching a new line. It’s important to establish brand recognition right now, so that is why every purse in the Alpha Collection displays the metal (stainless steel) logo plate. In the future, there will be purses with no obvious logos.

tarynlogo

Above is the embroidered label that will be stitched into the interior lining of every handbag. It shows off the signature trade colors of Taryn Zhang: brown, black, and pink. I’m thinking about taking off the “International.” It adds no value to this label.

My manufacturer is now in the process of making the copper mold for the embossed plates. I OK-ed the proofs this past weekend and can’t wait to see the actual plates.

About tarynzhang

Visit us at www.tarynzhang.com.
This entry was posted in Business Development, Design Conception, One Step Closer, Progress. Bookmark the permalink.
  • http://www.maeko.org/ Maeko

    I LOVE IT! Definitely a GREAT logo… simple and yet sort of urban. Clean lines. And I like the label stitched into the interior. I meant to comment on this post yesterday, but I got sidetracked!!

    IRYC: In response to your comment on thereafterish.: RE: rocket launcher vs literbugs
    There is no problem with obliterating the cause of infinite amounts of waste in a one time event. Besides, human remains are biodegradable, and car parts are recyclable! :P

    on that note: I also hate litterbugs! It actually enrages me… I get pissed and have gone so far as to yell the shit outta a person, when they threw away a wrapper while standing next to a rubbish bin. “WE ONLY GET ONE EARTH, YOU IDIOT!”

    I'm a freak.

  • http://www.maeko.org/ Maeko

    I LOVE IT! Definitely a GREAT logo… simple and yet sort of urban. Clean lines. And I like the label stitched into the interior. I meant to comment on this post yesterday, but I got sidetracked!!

    IRYC: In response to your comment on thereafterish.: RE: rocket launcher vs literbugs
    There is no problem with obliterating the cause of infinite amounts of waste in a one time event. Besides, human remains are biodegradable, and car parts are recyclable! :P

    on that note: I also hate litterbugs! It actually enrages me… I get pissed and have gone so far as to yell the shit outta a person, when they threw away a wrapper while standing next to a rubbish bin. “WE ONLY GET ONE EARTH, YOU IDIOT!”

    I'm a freak.