The TZ promotional postcards to be printed, 6.0″ x 6.0″:
I spent the weekend going over the numbers, calculating financial projections, and when the math started to strain my brain, I designed meself a postcard. (One of the books I’ve been reading recommended postcards as a promotional tool.)
Then I toyed around with Jasc Paint Shop Pro:
The above image gives off a very appealing mood, but it’s a tad too…suggestive, let’s say, to be consistent with the brand’s point of view. Taryn Zhang’s focus is on women in the outer sphere, not women in the inner. Otherwise I’d use the image more prominently on the TZ website; I love the photography (credits: Da Yu). Also, just in time for the holidays. It’s sort of Christmasy, with the Santa red and white poofballs.
The weekend was also spent mapping out tentative storyboards for Alpha Collection promotional videos, redesigning the embroidered labels to go inside each handbag, designing hangtags, dust bags, and discussing with the business partner, my husband, whether it’s worth it to get custom Taryn Zhang zipper heads and buttons. We decided not for the Alpha Collection, but maybe the Beta.
Sigh. Promises to keep and miles to go before I sleep… (in high school I could recite that poem by heart; dorky, huh?)