Hi. I'm Sunny, the one authoring these posts. This blog will document my journey and progress toward launching a line of handbags and accessories for corporate women. This blog is about the development of Taryn Zhang New York.
Present Status: The Alpha Collection of Taryn Zhang is currently in production mode, and will launch in Spring 2011. Subscribe to this blog for updates!
The Taryn Zhang aesthetic finds inspiration from the accomplished, sophisticated, fiercely independent professional. Every handbag and accessory is designed with the corporate woman in mind, to complement her in and out of the office, from conferences and client meetings to cocktail parties, weekend outings, and date nights.
For the busy executive, the worldly pioneer, the intellectual, or the intrepid commander, Taryn Zhang offers a perfect balance of feminism and femininity, strength and elegance, luxury and social consciousness. The Taryn Zhang brand is an expression of the woman with an eye for style but a mind intensely focused on the substance of her life and the achievement of her goals.
The keyword is ambition. Every handbag highlights one aspiration, one facet of the female spirit's strength. The brand embodies who we are as women and who we strive to be, with bold designs that emphasize fearlessness, balance, and unity.