Progress report: Metal logo plates 2.0

For those who have been following along these last few months, I have endlessly complained about how giant the first metal logo plates were. Nobody’s fault but mine. 2 inches by 2 inches seemed all right at the time. And I still love them. They’re just, you know, flashy, excessively showy and garish.

In the metal logo plate remake, version 2.0, I went for a much smaller size, 1 inch by 1 inch. I cut the actual size out of paper and placed it next to the old logo plates for comparison. See above.

This week, the manufacturer sent back the tooling proofs for the new logo plate:

The top row above shows what I gave the manufacturer (with measurements, of course, which aren’t shown). The bottom row above show the proofs they sent back. Thought I’d share an insider’s view of the production process. =)

The difference between the before and after? Huge. Before, the 2″ x 2″ TZ logo plate was at the front and center of your attention. Now, with the 1″ x 1″ logo plate, you’ll actually look at the bag. Imagine that.

Stay tuned for more progress reports, as they should be coming in with greater frequency. We project to complete all samples production by the end of this summer.

2010.07.15 Update.

And here is a shot of the new 1 in. x 1 in. metal logo plates. =)

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