How nuts is the color issue? Figure I’d offer a glimpse.
Let’s start with the Executive satchel brief. Here’s a photo from the ad campaign as reference. We made the first prototype of the Executive in a brilliant red.
I thought the Executive in stone taupe might be a nice neutral offering, especially for those who may find red to be too bold. Here’s a preview of the Executive in “stone taupe,” a photo taken by the manufacturer and sent to me for proofing:
Based on that photo only, how would you describe the color? Beige, right?
Here is a page from the production briefs I sent to the manufacturer:
Nevermind that contrast stitching was used on the Executive satchel when thread color should have matched the material color. (Note the instructions above in the brief.) Let’s just focus on color issues for now. I envisioned a gray color; hence, I drew a gray bag in the above brief. But the photo proof from the manufacturer shows a bag more beigey than gray.
The above is a photo from the swatchbook that I took. The photo shows the material to be more beigey than gray. However, and you’ll have to trust me on this, in person the swatch is gray. Not beigey.
I selected this “19” color based on looking at the actual material in person, an actual swatchbook I held in my hand, and selected it with the assumption that the swatch is gray, or grayish. Yet both the photo of the swatch and the photo of the “stone taupe” Executive is beigey.
As you can see, it’s hard for me to proof the bag based on the proofing photos, but that’s pretty much what I have to go on because the manufacturer and I are located on different continents. So I’m left to wonder: like my own photo of the swatch, does it just happen to be more beigey than gray and in real life will be gray once it’s been shipped to me? Or is it simply beigey and I have been deceived by my own eyes?
What do I tell prospective customers? Do I call this bag gray? Or beige? When I look at this color in person, it’s gray, so I want to describe the color to you as gray. But every photo of the material comes out looking beige. The photos you’ll see online of this bag will look beige to you. You’ll see the photo, see that the bag is beige, and then see the color description of it as “Gray.” You’ll think I’m nuts. Yet I promise you this color is gray. So what do I do? How do I describe it?
For the Peripatetic weekender tote, I wanted to offer the style in cream, with dark brown contrasting accents. Based on touching and looking at actual swatches, I selected the above two colors. The main color would be the “22,” a cream, and the accents, such as the base of the weekender, would be “16,” a chocolate brown. Here’s an illustration based on that vision:
And here’s a proofing photo from the manufacturer:
Sorta, but not really. Right?
That’s a back view of the Peripatetic weekender. It’s pretty cute. I like it. But I don’t know how to describe the color. Plus, if you scroll back up to the Executive proofing photos, it looks like this Peripatetic is the same color as the Executive pictured above. But not so, or at least it shouldn’t be so. The Executive should be gray. This Peripatetic weekender should be a cream color with chocolate accents.
Above is a back view of the Peripatetic weekender, in a purple gray color. In my head, this color was distinguishably different from the cream. I mean, purple gray…cream. Purple gray…cream. And yet looking at the cream photo compared to the purple gray photo, the differences are negligible. Odd.
Now look at a photograph of the purple gray swatch color:
That above “13” color should be the color of the purple gray Peripatetic. The accent should be a sheeny black. See below (again, back view of the Peripatetic bag). Colors of the actual purple gray bag look totally different from the colors of the swatches. I like the subdued color of “13” pictured in the swatch at bottom right. I’m not such a fan of the purple gray color depicted on the photo to the bottom left. So in other words, the discrepancy is a big deal. Right one, I like. Left one, I don’t. But it’s supposed to be the same darn color.
We also tried the Peripatetic weekender in all black, but Hubby doesn’t like it. He prefers the two-toned Peripatetic bags. I’m debating whether to mass produce the all-black Peripatetic, or whether this bag should only come two-toned, as Hubby suggests.
Oh by the way, the Peripatetic weekender tote comes with the below-pictured wristlet clutch. (The accompanying wristlet clutches will be in the same color as the totes.) For example, the below photos are of the wristlet clutch in black, to be paired with the Peripatetic in all black (pictured directly above).
The more I look at it though, the more I think this wristlet clutch would be paired better with the Workaholic shoulder tote. I should switch out the wristlet clutch I have paired with the Workaholic now with this one, and use that to go with the Peripatetic. (If you haven’t been following this blog, then you probably have no clue what I’m talking about right now…)
Speaking of the Workaholic…
I really lilke this “25” color for the Workaholic. This color is different from the cream color selected for the above-pictured Peripatetic and different from the gray/beige color selected for the above-pictured Executive. And yet…
Doesn’t the color of the Workaholic bag in the above photo look just like the color of the Executive and the Peripatetic? I promise these are 3 totally different colors. Different textured materials even.
(Please note: When you buy Taryn Zhang bags, they won’t come with the paper hangtag you see in the preceding photo. We’ll have pretty, glossy, well-designed hangtags for you. these white paper tags are for internal office labeling purposes only.)
And there’s a view of the back of the Workaholic shoulder tote. As a reference, here’s the original prototype of the Workaholic, in black:
No, the above shots of the bags are not in grayscale. They are in color. Can you believe it? And below each is a photo of the swatch color and the tentative name I’m giving each shade. Commercially, how am I ever going to convey to you the actual colors of these bags? Sigh.
In any case, as you can see we’re moving right along with production. Timing wise, we’re still on schedule for release in Spring 2011.