About this Blog
Hi. I'm Sunny, the one authoring these posts. This blog will document my journey from not knowing how to thread a sewing machine to making my first handbags and working with a manufacturer to convincing my favorite boutiques to carry Taryn Zhang. This blog is about the development of Taryn Zhang New York.
Visit the Taryn Zhang website atwww.tarynzhang.com.
ABOUT TARYN ZHANG
The Taryn Zhang aesthetic finds inspiration from the accomplished, sophisticated, fiercely independent professional. Every handbag and accessory is designed with the corporate woman in mind, to complement her in and out of the office, from conferences and client meetings to cocktail parties, weekend outings, and date nights.
For the busy executive, the worldly pioneer, the intellectual, or the intrepid commander, Taryn Zhang offers a perfect balance of feminism and femininity, strength and elegance, luxury and social consciousness. The Taryn Zhang brand is an expression of the woman with an eye for style but a mind intensely focused on the substance of her life and the achievement of her goals.
The keyword is ambition. Every handbag highlights one aspiration, one facet of the female spirit's strength. The brand embodies who we are as women and who we strive to be, with bold designs that emphasize fearlessness, balance, and unity.
Category Archives: Learning Curve
Swatch Selection II: Options Galore
It did not work out so well the first time around, but that’s because I didn’t have swatch books! These are fantastic. In fact, I’m experiencing options overload. I had a same-day flight to and from L.A. yesterday for work … Continue reading
Enter Try #2
It’s time to formally put away Try #1 and enter the next phase, Try #2. Actually, the above photos is more of a pictorial of Try #1.5. The real Try #1 was learning to make the handbags by hand, and sewing them myself. … Continue reading
Posted in Business Development, Learning Curve
View Comments
Working with the Catalyst (version 1.0, that is)
Please note that the following handbags represent first prototypes and serious blunders. This blog documents our trials and errors and tracks our progress from inexperienced start-up to launching the Taryn Zhang brand. Please bear that in mind as you look … Continue reading
Posted in Learning Curve, Musings
View Comments
Papercutting
One at a time now, I’m cutting out the patterns for each tentative design, that way the manufacturer has a more accurate reference. Doing so renders me even more confused as to why the paper patterns made by seasoned professionals … Continue reading
Posted in Design Conception, Learning Curve
View Comments
Back to Square One
July 2009, right before the New York bar, is when I decided to start my own line of handbags and accessories. It’s now April 2010 and apparent to me that I’ve spent the last 8 or 9 months walking in … Continue reading
Posted in Design Conception, Learning Curve, Musings, Sketches SW
View Comments