About this Blog
Hi. I'm Sunny, the one authoring these posts. This blog will document my journey from not knowing how to thread a sewing machine to making my first handbags and working with a manufacturer to convincing my favorite boutiques to carry Taryn Zhang. This blog is about the development of Taryn Zhang New York, a line of corporate professional handbags and briefcases for the working woman.
All that said, focus has always been one of my weaknesses. In execution, this blog will really be about whatever I want it to be any particular day. There may be vacation photos, random and informal DIYs, rantings and ravings, food photos, spotlights on fellow designers and friends in the industry, or whatever else triggers my fancy.
If you are a much more focused person than I am and are here primarily to learn more about the line of handbags Taryn Zhang New York, visit the company website here: www.tarynzhang.com.Follow Taryn’s Design Diary
About Taryn Zhang
The Taryn Zhang aesthetic finds inspiration from the accomplished, sophisticated, fiercely independent professional. Every handbag and accessory is designed with the corporate woman in mind, to complement her in and out of the office, from conferences and client meetings to cocktail parties, weekend outings, and date nights.
For the busy executive, the worldly pioneer, the intellectual, or the intrepid commander, Taryn Zhang offers a perfect balance of feminism and femininity, strength and elegance, luxury and social consciousness. The Taryn Zhang brand is an expression of the woman with an eye for style but a mind intensely focused on the substance of her life and the achievement of her goals.
The keyword is ambition. Every handbag highlights one aspiration, one facet of the female spirit's strength. The brand embodies who we are as women and who we strive to be, with bold designs that emphasize fearlessness, balance, and unity.
Category Archives: One Step Closer
Swatch Color Issues
How nuts is the color issue? Figure I’d offer a glimpse. Let’s start with the Executive satchel brief. Here’s a photo from the ad campaign as reference. We made the first prototype of the Executive in a brilliant red. I … Continue reading
Taryn Zhang featured on Aprizi’s The Tail
Screen shot taken from thetail.aprizi.com (October 26, 2010) Both Aprizi’s The Tail and its founder Giff Constable’s blog are two of my favorite reads on the web. If you are a designer trying to do business in today’s market, then … Continue reading
Press Release: Betty Chan, Publicist for Taryn Zhang
Betty Chan, one of my fellow sorority sisters, has joined the Taryn Zhang team. She’ll be on top of Public Relations for the company. Betty is talented, energetic, and vivacious, which are qualities we’ll need to push us forward. She publishes a personal … Continue reading
Taryn Zhang featured on Handbag Designer 101
Screen shot taken from “All Designers” page at HBD101 (September 29, 2010) On or about (anyone out there other than lawyers use the phrase “on or about”?) August 2009, when I first started researching stuff on designing and how to start … Continue reading
Taryn Zhang featured in Schema Magazine
Schema Magazine is a refreshing, cutting edge online journal highlighting the North American Asian Diaspora, with a focus on Asian Canadian arts and subculture. The ‘zine has been on my radar for quite some time, well before I started Taryn … Continue reading
