About this Blog
Hi. I'm Sunny, the one authoring these posts. This blog will document my journey from not knowing how to thread a sewing machine to making my first handbags and working with a manufacturer to convincing my favorite boutiques to carry Taryn Zhang. This blog is about the development of Taryn Zhang New York, a line of corporate professional handbags and briefcases for the working woman.
All that said, focus has always been one of my weaknesses. In execution, this blog will really be about whatever I want it to be any particular day. There may be vacation photos, random and informal DIYs, rantings and ravings, food photos, spotlights on fellow designers and friends in the industry, or whatever else triggers my fancy.
If you are a much more focused person than I am and are here primarily to learn more about the line of handbags Taryn Zhang New York, visit the company website here: www.tarynzhang.com.Follow Taryn’s Design Diary
About Taryn Zhang
The Taryn Zhang aesthetic finds inspiration from the accomplished, sophisticated, fiercely independent professional. Every handbag and accessory is designed with the corporate woman in mind, to complement her in and out of the office, from conferences and client meetings to cocktail parties, weekend outings, and date nights.
For the busy executive, the worldly pioneer, the intellectual, or the intrepid commander, Taryn Zhang offers a perfect balance of feminism and femininity, strength and elegance, luxury and social consciousness. The Taryn Zhang brand is an expression of the woman with an eye for style but a mind intensely focused on the substance of her life and the achievement of her goals.
The keyword is ambition. Every handbag highlights one aspiration, one facet of the female spirit's strength. The brand embodies who we are as women and who we strive to be, with bold designs that emphasize fearlessness, balance, and unity.
Category Archives: Progress
Progress Report: More Samples Production & Good Press
I have a new favorite bag. The Workaholic in this ruby or scarlet or coral red color (not sure which adjective I will use later for product descriptions). It’s this beautiful rich color between red and pink, not so aggressive as red … Continue reading
Precisionist Satchel Changes, Intended & Unintended
I’ve been talking a bit lately about consistency issues. Here’s an example of what I mean. The Precisionist satchel sustained some significant changes, both intended and unintended. The above is a prototype of the revised Precisionist; behind it is the … Continue reading
Swatch Color Issues
How nuts is the color issue? Figure I’d offer a glimpse. Let’s start with the Executive satchel brief. Here’s a photo from the ad campaign as reference. We made the first prototype of the Executive in a brilliant red. I … Continue reading
Summary Report on Meetings with Boutiques
Snapshot of day job office desk. Due to my day job work schedule, I haven’t had the time (or energy) to work full-throttle at TZ. Recently I followed up on a few queries with boutiques. Thought I’d share snippets. I called up … Continue reading
Posted in Business Development, Learning Curve, Musings, Progress
14 Comments
Sign of the times? Boutiques and the Recession.
Early in the year while waiting on samples for the Alpha Collection, I prepared a list of boutiques to query, writing down boutique names, addresses, contact information, and as much as I could gather about each boutique’s point of view, so … Continue reading
Posted in Friends in the Trade, Musings, Progress
11 Comments
